SEARCH ENIGINE MARKETING (SEM) IN ABU DHABI UAE
Search Engine Marketing is one of the primary 3 modules of Digital Marketing, which aim to bring in relevant traffic by promoting the site through paid advertising and on-site optimization. PPC Training course from Digital Marketing Academy (DMA) has been designed to demystify the seemingly complex process of increasing business online visibility on various search engines such a Google, Bing, Yahoo, etc. and with tools like Google Adwords and in turn result in sales. Digital Marketing Academy offers both weekend and weekday batches for Google Adwords Training in ABU DHABI UAE.
SEM is a vital component of any successful Digital Marketing Campaign. Search Engine Marketing, Google Adwords and Bing AdCenter. PPC assists in reaching the online goals of a business through carefully chosen paid advertising techniques.
SEM is a vital component of any successful Digital Marketing Campaign. Search Engine Marketing, Google Adwords and Bing AdCenter. PPC assists in reaching the online goals of a business through carefully chosen paid advertising techniques.
SEM SERVICES
Email marketing is passing and forwarding the commercial messages through email to various and groups of people. So, the digital marketing professionals consider it as a direct marketing. The professionals and the companies use the email marketing for various benefits. They use for building the loyalty. They use it to increase the awareness of their brand. Email marketing allows the companies and professionals to have direct access to the existing customers. They send the promotional offers and limited discount offers to the existing customers to increase their business. They also use the email marketing for the potential customers. Hence It helps to reach the potential customers and offer them new and exclusive discounts through the emails. Email marketing allows the companies and professionals to have direct access to the customer. They can also forward small to large content describing and detailing about their products and services.
OVERVIEW OF SEARCH ENGINE MARKETING
Search Engine Marketing is promoting a website on Search Engine Results page (SERPs) through paid advertising and on-page optimization. It is a comprehensive process which combines various paid online marketing techniques such as PPC (pay per click), CPC (Cost per Click), CPM (Cost per Mille), CPA (Cost per Acquisition), CPL (Cost per Lead) and many more. SEM Campaign is then carried out at various paid platforms such as Google Adwords, Bing Ads, etc.
The impact of SEM really doubles with the right Search Engine Optimization (SEO) campaigns. While using suitable SEO techniques and paid SEM methods, digital marketers can divert a huge and relevant traffic to their websites.
We at Digital Marketing Academy, train participants on how to get the maximum advantage of all paid marketing tactics such as PPC, CPC, etc.. Digital Marketing Academy’s PPC training course in ABU DHABI UAE. has been designed by combining well-researched theories courses with practical knowledge which has been accumulated with over 5 years of industry experience.
The impact of SEM really doubles with the right Search Engine Optimization (SEO) campaigns. While using suitable SEO techniques and paid SEM methods, digital marketers can divert a huge and relevant traffic to their websites.
We at Digital Marketing Academy, train participants on how to get the maximum advantage of all paid marketing tactics such as PPC, CPC, etc.. Digital Marketing Academy’s PPC training course in ABU DHABI UAE. has been designed by combining well-researched theories courses with practical knowledge which has been accumulated with over 5 years of industry experience.
INTRODUCTION TO SEARCH ENGINE MARKETING
Introduction to Search Engine Marketing
1. Pay-Per-Click Advertising
1. Pay-Per-Click Advertising
- About Google Adwords & Bing Ads
- Where ads appear
- Advantages of using AdWords & Bing Ads
- Google Adwords or Microsoft Bing Ads?
- Understanding the AdWords structure
- What is Quality Score?
- 2. Before Getting Started
- Understand & Define your business
- Understand & Define your product
- Understand & Define your customers
- 3. Getting Started with AdWords
- Signing up for an account
- Exploring the adwords interface
- A look at AdWords Express
- How keywords work
- Using Google Keyword Planner
- Using SEMrush tool
- Creating a campaign
- Campaign Types
- Selecting the target audience
- Campaign Bid types & settings
- Ad extensions & types